Cost Effective Multinational Marketing
Number of pages:
7
ABSTRACT:
A 7 page paper. With increasing numbers of companies taking on a more international focus, many businesses are attempting to streamline their marketing activities in order to be able to take advantage of the cost savings potential of designing only one major marketing approach for the purpose of serving in several national markets. With the differences between cultures of the countries, though, it is possible (and easy) to offend the people of one while being successful with the people of another using the same basic marketing scheme. The paper suggests analyzing the character traits and culture of each country's people, then building a marketing approach based on those traits that are common to all, such as expected levels of formality. Bibliography lists 7 sources.
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File: D0_IntlMktg.doc
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